California 101
Brand Design | Cover Design
About the Brand
Ca 101 Guide had multiple guidelines for this project, a brand that would work as the design for their traveler’s magazine, their website and the real estate guide. The vibe was retro California, vivid color and a youthful look to appeal to a young and young at heart demographic. The brand needed alternative logos for the many uses, including fun logo marks. We also designed the magazine cover, which is a tri-county quarterly guide focused on travel, food, lifestyle and up and coming makers and shops.
Cover Design
The task of designing the magazine cover was to ensure that the brand would stand out and reflect the retro meets modern, California vibe and aesthetic. The guide focuses on travel, food, lifestyle and up and coming makers and shops. The template required a large photograph and room for the headline, tagline, and features.
