Santa Ynez Inn

Brand Design, Marketing Collateral and Copywriting

Brand Design

Santa Ynez Inn located in the heart of the wine country, this Four-Diamond rated boutique hotel offers an atmosphere of understated, unspoiled luxury and features indulgent rooms, a spa, whiskey library, wine tasting passport, gourmet breakfast and more. We were tasked to update the brand conveying the message of luxury in the country. We created the tagline “relaxed luxury” and used a key as the access to wine country luxury living. A traditional meets modern brand with a hint of cheeky fun.

Marketing Collateral and Copywriting

Willhouse created the full brand and brand book, mission, vision, buzzwords, tagline, spa name, signage, pattern, key card and key holders, lawn games, wine tasting passport, business cards, advertisements, copywriting, and more. In addition, the brand and brand message for a restaurant that is in development and due to open in 2022.