Client Brief

For well over a decade, Good Lion Hospitality has been a creative force in Santa Barbara’s dining and nightlife scene, known for immersive, detail‑driven experiences. From Test Pilot, a tiki bar in the Funk Zone, to The Good Lion, a sophisticated uptown bar adjacent to the historic Granada Theatre, and Shaker Mill, a fun‑spirited cocktail destination on lower State Street, each concept reflects a distinctive personality and thoughtful design. Good Lion Hospitality has worked with Willhouse to help bring their bold ideas to life with equally compelling visual identities.

Our approach

We’ve partnered with Good Lion Hospitality across multiple projects to develop bespoke visual identities and brand collateral that capture the essence of each unique venue. From logo and color systems to signage and environmental graphics, our work supports their creative vision and helps tell a cohesive brand story that amplifies the character of every space. Our long‑standing collaboration is rooted in mutual inspiration, allowing us to translate thoughtful details and spirited concepts into compelling visual expressions.