Don Conner came to us at the very beginning of the concept to help create an elevated brand for an upscale American smokehouse and tavern in the heart of downtown Solvang. The brand needed to reflect the beauty of the space and the charm of Solvang while feeling inviting—a place where guests could enjoy hickory-smoked BBQ, share a craft cocktail, or relax with a glass of wine in a warm, approachable environment.
We crafted a visual identity that reflected the elevated yet approachable spirit of Whiskey N’ Rye. Our work encompassed logo design, menus, signage, and merchandise, ensuring a cohesive and memorable guest experience. The result is a space and brand that balances classic American BBQ traditions with a modern, refined aesthetic, perfectly suited to its downtown Solvang location.
Case Highlights
Brand visual identity and voice, Merch, Food Truck, Signage
