Qué

Client Brief

Don Conner, a celebrated restaurateur in Santa Barbara County, is known for creating standout destinations such as Whiskey N’Rye and The Maker’s Son. His newest venture, Que, is a fast-casual offshoot of Whiskey N’Rye, located in the vibrant Santa Barbara Public Market. Don returned to us seeking a bold, cohesive brand that honored the spirit of Whiskey N’Rye while standing apart as a fresh, approachable fast-casual experience.

Our approach

We developed a brand that nods to Americana and sports culture while remaining modern and versatile enough to grow with future locations. The concept balances the smoky, indulgent feel of BBQ with an approachable, warm, and playful energy. Our work spanned the full visual experience: logo and brand identity, merchandise, menus, signage, interior design guidance, and custom wall art—ensuring every touchpoint tells a story and elevates the guest experience.