Valentine Road Apartments is Ventura County’s largest Homekey project, transforming a 142-room hotel into 134 supportive studio apartments for individuals experiencing or at risk of homelessness. Surrounded by Ventura’s agricultural fields, the project required a brand that honored the region’s culture, natural beauty, and history while creating a welcoming, dignified environment for residents. We were honored to collaborate with Ventura Housing on this transformative community initiative.
We developed a thoughtful visual identity that reflects Ventura’s heritage and the project’s connection to nature. Our work included branded signage and collateral, designed to feel warm, approachable, and respectful, reinforcing the sense of home and community at Valentine Road Apartments. The result is a cohesive, meaningful brand that celebrates Ventura’s culture while supporting the mission of providing safe, stable housing for those who need it most.
PROJECT SNAPSHOT:
Brand Visual Identity, Signage, Guidelines
